Give readers helpful, how-to information
“How do you find time to tweet?” my speakers’ network e-zine asked subscribers.
“I don’t have time to not use social media,” I wrote back.
That’s because the people I follow on social media (heart emojis to @ShelHoltz, @BillSpaniel, @mar_de_palabras and others who surprise and delight me every day) serve as sort of a virtual research team. They scour the Web, finding valuable information — new studies, quotes, resources and insights — so I don’t have to.
That is, they’re “informers” — the 20% of Twitter users who tweet information, ideas and insights — not “meformers.”
“Our readers don’t want to just read stories. What they really want is a big button they can push that says, ‘Solve my problem.’ It’s up to us to be the button.”
— Brian J. O’Connor, editor at Bankrate.com
That is, they’re “informers” — the 20% of Twitter users who tweet information, ideas and insights — not “meformers.”
Not surprisingly, informers have nearly three times as many followers as meformers, according to a study by Rutgers University professors Mor Naaman and Jeffrey Boase.
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Indeed, 88% of top-performing content marketing programs prioritize their audience’s informational needs over their organization’s sales/promotional message, according to the 2020 B2B Benchmarks, Budgets, and Trends – North America, a new study by Content Marketing Institute and MarketingProfs.
Yet, just 66% of content marketing programs bother to put readers’ needs above their sales message. How does your content marketing stack up?
Here are 9 ways to increase engagement on social media by being an informer, not a meformer …
How can you write content readers want to read?
There’s a lot of ME in social MEdia. And there’s a great big I in TwItter. No wonder social media thought leader Brian Solis calls content marketing the egosystem.
You’ll learn to your company as the expert in the field. Find out how to make sure your posts are welcome guests and not intrusive pests. And discover the power of the most-retweeted word in the English language.
Save up to $100 with our group discounts.