These are a few of our favorite slides
At Wylie Communications, we’re getting ready for our 2020 Master Classes. With that in mind, I wanted to share some of my favorite slides from our workshops:
1. Make sound bites sound better. One-quarter of journalists rank quotes the least important element in a news release — after the boilerplate and the dateline. How do your sound bites stack up? Learn to write sound bites that journalists will use and readers will read >>>
2. Cut through the clutter. In a world of information overload, how do you get readers to pay attention to, understand, remember and act on your message? Learn to grab readers’ attention and move them to act >>>
3. Think outside the pyramid. The 5-notes structure has been proven in the lab to increase readership by 300% and reading by 520%. Plus, once you nail it, you can repurpose it for tipsheets, case studies, survey stories and more. Learn a fill-in-the-blanks formula for writing better blog posts >>>
4. Reach readers where they are, not where you wish they were. Most Americans have basic or below-basic reading skills. That means that if you write at the 11th-grade reading level, you’ll miss 97% of Americans. Learn to reach more readers by improving readability >>>
5. Reach readers where their eyes are. Even highly educated European scientists read only 20% of the words on a web page. But which words are they reading? Learn to get the word out to nonreaders on the web >>>
6. Put your effort up top. Most writers spend very little time getting ready to write, more time writing and the most time fixing what they’ve written. But comma-jockeying ain’t writing, and the result is some pretty tepid prose. Learn to write better, easier and faster when you flip the writing process on its head >>>
7. Go beyond the subject line. Email recipients consider four elements — aka “the envelope” — when deciding whether to open or delete your message. If you’re not writing them, MailChimp is, and not too well. Learn to boost your open rate when you address the envelope >>>
8. Stop boring them to death. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. The boss thinks that’s fluff? We’ve got the data to prove it. Learn to surprise, delight — and convince — readers with colorful, compelling copy >>>
Save $200 on 2020 Master Classes when you book today!