Understand the reach and power of the No. 1 marketing channel on the planet
It’s been more than 45 years since Ray Tomlinson sent the first email in 1971. It announced the existence of email and told readers how to use the @ symbol in email addresses.
Since then, we’ve seen the emergence of social channels ranging from Facebook to Flickr, from Tumblr to Twitter, and from Yelp to YouTube.Getting to the top of Page 1 is the job of prewriting, the first step of the writing process. That’s where you develop a plan for your story.
But when it comes to moving the needle on the bottom line, email remains king.
Get to know the reach and power of the No. 1 marketing channel on the planet …