Clicking vs. scrolling for the mobile web
My favorite piece of advice for determining the length of a web page came from friend and fellow writing coach Jeff Herrington: “Think index cards, not toilet paper.”
In other words: Write more shorter pages.
Indeed, writing more shorter web pages has long been the rule of thumb for content length. But does this guideline still make sense? Should we write more shorter pages for clickers? Or fewer longer pages for scrollers?
In other words, should you write index cards or toilet paper?
Laptops, desktops: index cards
That original best practice of creating more shorter web pages was based on research showing that readers:
- Pay more attention to the copy above the fold. People spend 74% of their viewing time on the first two screens, according to 2018 research by the Nielsen Norman Group. What if they never make it to your call to action? To get more of your website’s copy above the fold, create more shorter pages. …
Cut Through the Clutter Online
Did you know: It’s 48% harder to understand messages on a smartphone than on a laptop? People read 20% to 30% slower online? Attention spans on mobile devices are 50% shorter than on laptops?
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