They’re ‘the most important thing you can do’ online
Think of subheads as the icing on the cake.
Skimmers look at subheads to learn what content you’re offering on a webpage, blog post or news release. This creates the layer cake eye-gazing pattern — on an eyetracking heat map, it shows up as a series of horizontal lines.
That helps visitors find what they want quickly.
Without subheads to guide the way, web visitors either skim the first line (or less) of each paragraph in the F-shaped eye-gazing pattern or hunt around for individual words in the spotted pattern. Both of those are inefficient ways for skimmers to find what they want.
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Help visitors find what they want >>>
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