January 23, 2018

Blog length: Go deep, not shallow

Avoid thin posts

Jacob Nielsen called it, back in 2007, in “Write Articles, Not Blog Postings.”

Into the deep Showcase your expertise with fewer, longer, more insightful posts.

Into the deep Showcase your expertise with fewer, longer, more insightful posts. Image by Jeremy Bishop

“To demonstrate world-class expertise,” he wrote, “avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.”

Now, years later, the king of usability has once again been vindicated. Turns out long, in-depth posts not only showcase your expertise better than short, superficial ones. They also climb higher on search engine results pages, or SERPs, and get read more carefully and shared more often.

So … what’s the best length for effective blog posts?

How long should your post be? >>>

Related stories

“There are tons of different factors that go into ranking well, but the biggest is high-quality content.”
— David Sinick, digital marketing industry veteran

Cut Through the Clutter on Social Media

Hit the right targets for posts, captions, status updates & more

Bookshelves buckle under the weight of usability research showing that the less readable your status updates, the less sharing you’ll see.

Take aim: Get targets for the most effective length.

Take aim Get targets for the most effective length. Image by Annie Spratt

That the more you pack into your paragraphs, the less people will read. That the longer your sentences get, the less your readers will understand.

At Get Clicked, Read, Shared & Liked — our two-day social media-writing master class on Feb. 6-7, 2018 in Los Angeles — you’ll learn how to:

  • Hit the right targets: What’s the most effective length of a blog post? A Facebook status update? A tweet? An Instagram or Pinterest caption? A YouTube description? An online paragraph? A sentence? A word?
  • Execute a “reverse mullet” to put your message where their eyes are.
  • Get a paragraph-by-paragraph analysis of your piece to identify the best opportunities to radically increase readability.
  • Entice visitors to read more of your story by hitting one key on your keyboard more often.
  • Avoid using one “unretweetable” punctuation mark. It’s been proven in the lab to reduce sharing.

Save $100 when you register by Jan. 6.

“Between Ann’s casual yet energetic style and the mind-blowing, data-backed info, this workshop rocks all the way.”
— Wendy Perkins, content specialist, San Diego Zoo Global

Polish your skills

Learn to Catch Your Readers and more at these Master Classes

Register for Get Clicked, Read, Shared & Liked - Ann Wylie's social media-writing workshop on Feb. 6-7, 2018 in Los Angeles

Only chance in 2018
Los Angeles | Feb. 6-7, 2018

Register for NOT Your Father’s News Release - Ann Wylie's PR-writing workshop on March 19-20, 2018 in Santa Fe


Santa Fe | March 19-20, 2018

Register for Cut Through the Clutter - Ann Wylie's concise-writing workshop on April 17-18, 2018 in New York

Only chance in 2018
New York | April 17-18, 2018

Register for Catch Your Readers - Ann Wylie's persuasive-writing workshop on May 1-2, 2018 in Denver


Denver | May 1-2, 2018

Register for Writing For the Web and Mobile - Ann Wylie's digital-writing workshop on June 12-13, 2018 in Chicago

Only chance in 2018
Chicago | June 12-13, 2018

Register for Master the Art of the Storyteller - Ann Wylie's creative-writing workshop on July 25-26, 2018 in Portland

Only chance in 2018
Portland | July 25-26, 2018

Register for NOT Your Father’s News Release - Ann Wylie's PR-writing workshop on Sept. 6-7, 2018 in Atlanta

Last chance in 2018
Atlanta | Sept. 6-7, 2018

Register for Catch Your Readers - Ann Wylie's creative-writing workshop on Oct. 2-3, 2018 in Dallas

Last chance in 2018
Dallas | Oct. 2-3, 2018

Register for Get Opened, Clicked, Read & Shared - Ann Wylie's Email-writing workshop on Nov. 7-8, 2018 in Washington, D.C.

NEW!
Washington, D.C. | Nov. 7-8, 2018

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Atlanta: Sept. 6-7
  • Chicago: June 12-13
  • Dallas: Oct. 2-3
  • Denver: May 1-2
  • Los Angeles: Feb. 6-7
  • Montreal: June 3-6
  • New York: April 17-18
  • Portland: Feb. 16 & July 25-26
  • Santa Fe: March 19-20
  • Washington, DC: Nov. 7-8

Keep up with my calendar.

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