Avoid thin posts
Jacob Nielsen called it, back in 2007, in “Write Articles, Not Blog Postings.”
“To demonstrate world-class expertise,” he wrote, “avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.”
Now, years later, the king of usability has once again been vindicated. Turns out long, in-depth posts not only showcase your expertise better than short, superficial ones. They also climb higher on search engine results pages, or SERPs, and get read more carefully and shared more often.
So … what’s the best length for effective blog posts?
Hit the right targets for posts, captions, status updates & more
Bookshelves buckle under the weight of usability research showing that the less readable your status updates, the less sharing you’ll see.
That the more you pack into your paragraphs, the less people will read. That the longer your sentences get, the less your readers will understand.
At Get Clicked, Read, Shared & Liked — our two-day social media-writing master class on Feb. 6-7, 2018 in Los Angeles — you’ll learn how to:
- Hit the right targets: What’s the most effective length of a blog post? A Facebook status update? A tweet? An Instagram or Pinterest caption? A YouTube description? An online paragraph? A sentence? A word?
- Execute a “reverse mullet” to put your message where their eyes are.
- Get a paragraph-by-paragraph analysis of your piece to identify the best opportunities to radically increase readability.
- Entice visitors to read more of your story by hitting one key on your keyboard more often.
- Avoid using one “unretweetable” punctuation mark. It’s been proven in the lab to reduce sharing.
Save $100 when you register by Jan. 6.
Learn to Catch Your Readers and more at these Master Classes
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