February 19, 2018

Five webpage leads to try

And three to avoid

It’s been proven in the lab. Feature leads:

webpage leads to try

Lead the way Write a webpage lead that grabs attention and gets the story started. Image by Redd Angelo

  • Increase readers by 300% and reading by 520% (Groove HQ)
  • Boost social media shares (Reuters Institute)
  • Enhance readership, understanding, engagement, interest, satisfaction and more (The Poynter Institute, The Readership Institute, the American Society of News Editors and the Newspaper Association of America)

At the same time, mobile web visitors get visibly angry at websites that waste their time.

The solution: a snappy feature lead that grabs attention, reveals a concrete detail about the topic — and does it all in 25 words or less.

Five webpage leads to try

Here are five types of webpage leads that work.

Get your webpage read >>>

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“Reading on a smartphone is as different from reading on the web as reading on the web is from reading print.”
— Ann Wylie, president, Wylie Communications

Reach Readers Online

Put your key points where web visitors’ eyes are

People devote 86% of their time and attention to the upper two-thirds of a mobile screen, according to a study by Briggsby.

Writing For the Web and Mobile. Eye-opening: Learn to reach readers where their eyes are.

Eye-opening Learn to reach readers where their eyes are. Image by Remy_Loz

At Writing For the Web and Mobile our two-day digital-writing master class on Dec. 11-12 in Miami — you’ll learn to put your message where their eyes are.

Specifically, you’ll learn how to:

  • Organize your webpage using the temple structure. Designed for the web, it’s the most effective way to help visitors find what they’re looking for online.
  • Choose from 5 types of web leads that work. And learn 3 common approaches to avoid.
  • Tear down obstacles to reading your webpage by passing The Palm Test.
  • Get found and clicked. Help Google and humans figure out what your piece is about with 6 quick tricks.
  • Pass the 80/20 test. Put your key messages where readers will be 84% more likely to find them.

Save $100 with our group discounts.

“I love how interactive it was and that we went through real-life examples of others’ work.”
— Elyssa Bernstein, communications specialist, Commonwealth Partnerships

Polish your skills

Learn to Catch Your Readers and more at these Master Classes

Register for Write For The Web and Mobile: Ann Wylie’s online-writing workshop in Miami on Dec. 11-12, 2017

Miami | Dec. 11-12

Register for Get Clicked, Read, Shared & Liked - Ann Wylie's social media-writing workshop on Feb. 6-7, 2018 in Los Angeles

Last chance in 2018!
Los Angeles | Feb. 6-7, 2018

Register for NOT Your Father’s News Release - Ann Wylie's PR-writing workshop on March 19-20, 2018 in Santa Fe

Santa Fe | March 19-20, 2018

Register for Cut Through the Clutter - Ann Wylie's concise-writing workshop on April 17-18, 2018 in New York

Last chance in 2018!
New York | April 17-18, 2018

Register for Catch Your Readers - Ann Wylie's persuasive-writing workshop on May 1-2, 2018 in Denver

Denver | May 1-2, 2018

Register for Writing For the Web and Mobile - Ann Wylie's digital-writing workshop on June 12-13, 2018 in Chicago

Last chance in 2018
Chicago | June 12-13, 2018

Register for Master the Art of the Storyteller - Ann Wylie's creative-writing workshop on July 25-26, 2018 in Portland

Last chance in 2018!
Portland | July 25-26, 2018

NOT Your Father’s News Release - Ann Wylie's PR-writing workshop on Sept. 6-7, 2018 in Atlanta

Last chance in 2018
Atlanta | Sept. 6-7, 2018

Register for Catch Your Readers - Ann Wylie's creative-writing workshop on Oct. 2-3, 2018 in Dallas

Last chance in 2018
Dallas | Oct. 2-3, 2018

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Atlanta: Sept. 10-11
  • Chicago: June 12-13
  • Dallas: Oct. 2-3
  • Denver: May 1-2
  • Los Angeles: Feb. 6-7
  • Miami: Dec. 11-12
  • New York: April 17-18
  • Portland: Feb. 16 & July 25-26
  • Santa Fe: March 19-20
  • Washington, DC: Nov. 7-8

Keep up with my calendar.

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