December 12, 2017

Here’s a tip

PR pros get attention with tipsheets

When PR pros at the U.S. Green Building Council needed to round up resources in their Green Apple Day of Service, they didn’t write stories telling volunteers to get donations.

How to write a tipsheet

A green apple a day Take a tip from the folks behind the Green Apple Day of Service and stop telling folks what to do. Instead, focus your story on how to do it. Image by Holly Mindrup

Instead, they produced a tipsheet called “Five tips for a successful Green Apple Day of Service.” That approach was so effective that it helped the council earn a Public Relations Society of America Silver Anvil Award.

Explain “how to,” and watch reporters pick up your release — and readers dig into your piece.

How to write a tipsheet

Here are eight steps for making the most of your next tipsheet:

7 tips for tipsheets >>>

Related stories

“Our readers don’t want to just read stories. What they really want is a big button they can push that says, ‘Solve my problem.’ It’s up to us to be the button.”
— Brian J. O’Connor, editor at Bankrate.com

Build Content Marketing Pieces That Almost Write Themselves

Fill in the blanks to tipsheets, survey stories and more

Are you using a structure that’s been proven in the lab to:

Writing For the Web and Mobile

Under construction Learn to use a structure that’s been proven in the lab to grab readers’ attention, pull them through the piece and leave a lasting impression. Image by 贝莉儿 NG

  • Attract 300% more readers(Groove HQ)?
  • Get more social media shares (Reuters Institute)?
  • Boost readership, understanding, engagement, interest, satisfaction and more (The Poynter Institute, The Readership Institute, the American Society of News Editors and the Newspaper Association of America)?

If not, why not? At Get Clicked, Read, Shared & Liked — our two-day social media-writing master class on Feb. 6-7, 2018 in Los Angeles — you’ll learn a structure that’s been proven in the lab to grab readers’ attention, pull them through the piece and leave a lasting impression.

Specifically, you’ll learn how to:

  • Master the temple structure, a designed-for-the-web story form that grabs reader attention, pulls them through the piece and leaves a lasting impression.
  • Write leads that drag readers into your piece with our 3-step test.
  • Fill in the blanks to the best survey story you’ve ever written, using our easy template.
  • Get a simple template for crafting a tipsheet that almost writes itself.
  • Model the masters to a great case study: It’s easy with our annotated example.

Save $100 when you grab one of our early bird tickets.

“This is my first workshop, but have been to two of your other presentations. I love how much you are so ‘into’ this stuff. Your excitement is contagious! I’ve learned solid tips for changing up how we do things, and really appreciate that. Thanks!”
— Sharon Loudon, editor/digital content specialist, Bryan Medical Center

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