December 12, 2017

Why avoid generic links?

You’re not still writing Click here and Read more, are you?

When it comes to link writing, Click here is so 1996. We’re talking 14.4k modems, a CompuServe account and the Spice Girls singing “Wannabe” on your portable electronic device, aka a Sony Discman.

Why avoid generic links?

1996 called; it wants its links back Remember Dolly the sheep, the first cloned mammal? Your Click here link does. Image by Rod Long

Remember Dolly the sheep, the first cloned mammal? Your Click here link does.

Besides being dated, what’s wrong with links like Click here, Read more and Get Started?

These generic links:

Avoid 7 problems with weakest links >>>

Related stories

“Well-crafted links not only connect. They also inform, guide, highlight, and create context.”
— Amy Gahran, media consultant and content strategist

How to Write Links & More

Reach skimmers and nonreaders with microcontent

Web visitors don’t read. They skim.

Writing For the Web and Mobile

Skim the surface Learn to write online display copy for surfers as well as divers. Image by Michael Henry

Make sure skimmers get the gist of your webpage with microcontent that gets the word out.

At Writing For the Web and Mobile — our two-day digital-writing master class on Dec. 11-12 in Miami — you’ll learn to:

  • Steal 4 tricks from the BBC for writing world-class web headlines.
  • Get the word out with bulleted lists with our 6-step list-writing makeover.
  • Stop writing the most common type of link. It reduces skimming, clicking and accessibility.
  • Pass the Goldilocks test. Make sure your links aren’t too long or too short.
  • Bust the myth of page view time. Help readers understand better, remember longer and enjoy your webpage more in half the time.

Last chance to attend our Writing for the Web and Mobile workshop in 2017.

“Ann is one of the most insightful and helpful writing and reading coaches.”
— Howard Sholkin, professor, Boston University & Lasell College

Polish your skills

Learn to Catch Your Readers and more at these Master Classes

Register for Write For The Web and Mobile: Ann Wylie’s online-writing workshop in Miami on Dec. 11-12, 2017

NEW!
Miami | Dec. 11-12

Register for Get Clicked, Read, Shared & Liked - Ann Wylie's social media-writing workshop on Feb. 6-7, 2018 in Los Angeles

Last chance in 2018!
Los Angeles | Feb. 6-7, 2018

Register for NOT Your Father’s News Release - Ann Wylie's PR-writing workshop on March 19-20, 2018 in Santa Fe

 
Santa Fe | March 19-20, 2018

Register for Cut Through the Clutter - Ann Wylie's concise-writing workshop on April 17-18, 2018 in New York

Last chance in 2018!
New York | April 17-18, 2018

Register for Catch Your Readers - Ann Wylie's persuasive-writing workshop on May 1-2, 2018 in Denver


Denver | May 1-2, 2018

Register for Writing For the Web and Mobile - Ann Wylie's digital-writing workshop on June 12-13, 2018 in Chicago

Last chance in 2018
Chicago | June 12-13, 2018

Register for Master the Art of the Storyteller - Ann Wylie's creative-writing workshop on July 25-26, 2018 in Portland

Last chance in 2018!
Portland | July 25-26, 2018

NOT Your Father’s News Release - Ann Wylie's PR-writing workshop on Sept. 6-7, 2018 in Atlanta

Last chance in 2018
Atlanta | Sept. 6-7, 2018

Register for Catch Your Readers - Ann Wylie's creative-writing workshop on Oct. 2-3, 2018 in Dallas

Last chance in 2018
Dallas | Oct. 2-3, 2018

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Atlanta: Sept. 10-11, 2018
  • Chicago: June 12-13, 2018
  • Dallas: Oct. 2-3, 2018
  • Denver: May 1-2, 2018
  • Los Angeles: Feb. 6-7, 2018
  • Miami: Dec. 11-12
  • New York: April 17-18, 2018
  • Portland: Feb. 16, 2018 & July 25-26, 2018
  • Santa Fe: March 19-20, 2018
  • Washington, DC: Nov. 7-8, 2018

Keep up with my calendar.

Please share this issue …

… with two of your colleagues by directing them to our current issue. Better yet, invite them to subscribe to Wylie’s Writing Tips. They’ll thank you — and so will I!