Write to and about the reader
They had me at “You’ll save 80 hours a year.”
Envoy, a grocery delivery company, does a great job of focusing on the benefits of its service:
Or more. It’s amazing how all those lost weekend afternoons and “oh no, I’m out of something” trips add up.
With Envoy, you’re on your way to a new world. Where you’ll have the freedom to get more done. To focus on what matters more. Or to simply relax and enjoy a well-deserved break.
But why “You’ll save 80 hours a year”? Why not just “Save 80 hours a year”?
That’s the imperative voice. And it’s a power tool of benefits writing.
Why choose the imperative voice?
Learn to get the word out online in this social media-writing workshop
How do you triple readership for your blog post? Get people to read 520% more of your story? Increase shares, likes and followers?
The research is out there — some good, some bad, some simply ridiculous. We’ve sifted through the best of the best to come up with dozens of proven-in-the-lab best practices for writing blog posts, content marketing pieces and social media status updates that travel the globe instead of just staying home on the couch.
At Get Clicked, Read, Shared & Liked — our two-day social media-writing master class on Feb. 6-7, 2018 in Los Angeles — you’ll:
- Learn how to identify which story angles readers want to read
- Get fill-in-the-blanks templates for building popular content marketing pieces
- Master the art of online storytelling to take advantage of the most powerful form of human communication
- Get targets for the most effective length of blog posts, Facebook status updates, tweets, Instagram and Pinterest captions, and YouTube descriptions, as well as online paragraphs, sentences and words
- Get your message across even to nonreaders
- Master these new skills with time for practice and feedback
Save $100 when you grab one of our early bird tickets.
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more
Rather bring Ann in to train your whole team?
Ask about piggybacking on my upcoming engagements in: