Readers face the equivalent of 174 newspapers a day
Talk about TMI: Your readers receive the data equivalent of 174 newspapers a day — ads included, according to a study by USC’s Annenberg School for Communication.
“We’ve created more information in the last five years than all of human history before it,” says author and neuroscientist Daniel Levitin.
What’s the cost of all of this information? And how can our messages break through the clutter?
What does information overload cost readers?
All of that information causes:
Trying keep up with all of that data can deplete and demoralize you, according to an article in the Harvard Business Review. Indeed, nearly 80% of respondents to an NPR survey said they get headaches, insomnia or eye twitches as a result of information overload.
Make every piece you write easier to read & understand
Is your copy easy to read? According to communication experts, that’s one of the two key questions people ask to determine whether to read a piece — or toss it.
Fortunately, academics have tested and quantified what makes copy easy to read. Unfortunately, that research virtually never makes it out of the ivory tower and into the hands of writers who could actually apply it.
But at Catch Your Readers — our two-day persuasive-writing master class on Nov. 16-17 in Kansas City — you’ll leave this session with “the numbers” you need to measurably improve your copy’s readability.
Specifically, you’ll learn how to:
- Apply a seven-step system for making every piece you write clearer and more concise.
- Use a cool tool (you probably already have it, but you might not know it) to measurably improve your message’s readability.
- Drastically condense your copy using the fastest, most effective approach. (The way we do it every day takes far more time and makes your message less interesting.)
- Hit the right targets. How long is too long for your paragraphs? Your sentences? Your words?
- Increase reading by hitting one key on your keyboard more often.
Last chance to save $100: Get your early bird ticket by Oct. 16.
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more
Rather bring Ann in to train your whole team?
Ask about piggybacking on my upcoming engagements in: