October 24, 2017

Overcome information overload

Readers face the equivalent of 174 newspapers a day

Talk about TMI: Your readers receive the data equivalent of 174 newspapers a day — ads included, according to a study by USC’s Annenberg School for Communication.

Overcome information overload

TMI Your readers receive the equivalent of 174 newspapers a day. How can your message compete? Image by rawpixel.com

“We’ve created more information in the last five years than all of human history before it,” says author and neuroscientist Daniel Levitin.

What’s the cost of all of this information? And how can our messages break through the clutter?

What does information overload cost readers?

All of that information causes:

1. Stress

Trying keep up with all of that data can deplete and demoralize you, according to an article in the Harvard Business Review. Indeed, nearly 80% of respondents to an NPR survey said they get headaches, insomnia or eye twitches as a result of information overload.

What’s the cost of information overload?

Related stories

“We are going to continue having these meetings, every day, until I find out why no work is getting done.”
— Anonymous manager

Cut Through the Clutter

Make every piece you write easier to read & understand

Is your copy easy to read? According to communication experts, that’s one of the two key questions people ask to determine whether to read a piece — or toss it.

Cut Through the Clutter

Can you read me now? How long should your paragraphs be? Your sentences? Your words? Get the targets you need to measurably improve your copy’s readability. Image by Toa Heftiba

Fortunately, academics have tested and quantified what makes copy easy to read. Unfortunately, that research virtually never makes it out of the ivory tower and into the hands of writers who could actually apply it.

But at Catch Your Readers — our two-day persuasive-writing master class on Nov. 16-17 in Kansas City — you’ll leave this session with “the numbers” you need to measurably improve your copy’s readability.

Specifically, you’ll learn how to:

  • Apply a seven-step system for making every piece you write clearer and more concise.
  • Use a cool tool (you probably already have it, but you might not know it) to measurably improve your message’s readability.
  • Drastically condense your copy using the fastest, most effective approach. (The way we do it every day takes far more time and makes your message less interesting.)
  • Hit the right targets. How long is too long for your paragraphs? Your sentences? Your words?
  • Increase reading by hitting one key on your keyboard more often.

Last chance to save $100: Get your early bird ticket by Oct. 16.

“The workshop was fantastic. I called my boss halfway through and told her our whole team needs to do this.”
— Brian Jacobson, public information officer, City of Roseville, California

Polish your skills at these Master Classes

Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for Catch Your Readers in Kansas City: Ann Wylie’s persuasive-writing workshop in Kansas City on Nov. 16-17, 2017

Kansas City | Nov. 16-17

Register for Write For The Web and Mobile: Ann Wylie’s online-writing workshop in Miami on Dec. 11-12, 2017

Miami | Dec. 11-12

Register for Get Clicked, Read, Shared & Liked - Ann Wylie's social media-writing workshop on Feb. 6-7, 2018 in Los Angeles

Los Angeles | Feb. 6-7, 2018

Register for NOT Your Father’s News Release - Ann Wylie's PR-writing workshop on March 19-20, 2018 in Santa Fe

Santa Fe | March 19-20, 2018

Register for Cut Through the Clutter - Ann Wylie's concise-writing workshop on April 17-18, 2018 in New York

New York | April 17-18, 2018

Register for Catch Your Readers - Ann Wylie's persuasive-writing workshop on May 1-2, 2018 in Denver

Denver | May 1-2, 2018

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Atlanta: Nov. 13-14
  • Boston: Oct. 9
  • Chicago: Nov. 13
  • Dallas: Oct. 16-20
  • Denver: May 1-2, 2018
  • Kansas City: Nov. 16-17
  • Los Angeles: Feb. 6-7, 2018
  • Memphis: Nov. 2
  • Miami: Dec. 11-12
  • New York: April 17-18, 2018
  • Roseville, CA: Oct. 24
  • Santa Fe: March 19-20
  • Washington, DC: Oct. 31

Keep up with my calendar.

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