Robert Cialdini shares his principles of influence
How can you move people to act?
In Influence: Science & Practice, Robert Cialdini shares these six principles of persuasion.
How to win attention and influence people
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic.
The reader is always the topic.
If you want to reach readers, you need to write to and about your readers, not about “us and our stuff.”
At Catch Your Readers — our two-day writing master class on March 22-23, 2017, in Las Vegas — you’ll learn a four-step process for moving readers to act by giving them what they really want.
Specifically, you’ll learn how to:
- Take advantage of the formula readers use to determine which messages to pay attention to (and which to toss).
- Tap two rewards of reading you can use to boost audience interest in your message.
- Answer the No. 1 question your reader is asking, regardless of your topic, medium or channel.
- Make a two-minute perspective shift to focus your message on the value to readers — not on “us and our stuff.”
- Use a three-letter word that magically makes your message more relevant to your readers.
- Take Your Message From ‘Meh’ to Masterpiece. Master the techniques you learn in class with our hands-on practice sessions
This is the only writing workshop we have planned in Las Vegas in 2017. Don’t miss out on your chance to Catch Your Readers in Vegas! Register now.
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more
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