Why have people fallen in love with this podcast? It's been compared to The Sopranos. Before its debut, it ranked No. 1 on iTunes. When its first season was over, fans couldn't remember what people do who aren't listening to it. It's Serial, a true-crime procedural by the creators of This American Life. The podcast follows the story of Adnan Syed, who has been in prison … [Read more...] about Serial monogamy
Archives for January 2015
Achieve your New Year’s writing resolutions
Reach Readers Online, Make Your Copy More Creative and Catch Your Readers in 2015 Do you need to get the word out on the Web? Write copy that moves people to act? Master the art of the corporate storyteller? Make every piece you write measurably easier to read and understand? If so, please join us at our 2015 writing workshops and master classes. You'll walk away … [Read more...] about Achieve your New Year’s writing resolutions
Every picture tells a story
Multiply Twitter, PR engagement with an image What simple element can you add to your tweet to increase retweets by more than one-third? An image, according to Twitter's own research. That's a pretty big bang for a story element that takes up only 23 characters on Twitter. Plus, there's more: Tweets with photos multiply engagement by 1,272%, according to an … [Read more...] about Every picture tells a story
Extreme makeover
Strathcona County embraces the feature-style story structure Too many communicators have married the inverted pyramid and made a lot of triangular babies. Problem is, the traditional news structure doesn't work well with humans. But in Alberta, communicators are starting to flirt with other structures. After attending one of my Beyond the Inverted Pyramid workshops, … [Read more...] about Extreme makeover
Keywords for killer subject lines
Which words to use — and avoid — from Adestra's analysis Is this the world's best subject line: Alert: Free delivery, 50% off daily? And is this the world's worst: Fw: Register for our Webinar and report? Probably not. But the words we use matter, and the words we use in subject lines matter a lot. Enter Adestra, a U.K.-based email service provider. It … [Read more...] about Keywords for killer subject lines