PNNL science writer shows how to communicate complex concepts When Pacific Northwest National Laboratory science writer Tom Rickey wrote a release about the lab's work "Making dams safer for fish around the world," he didn't get lost in the scientific gobbledygook. Instead, he wrote: "Think of the pressure change you feel when an elevator zips you up multiple floors … [Read more...] about Master of metaphor
Archives for June 2014
Three ways to create parallelism To create balance, you might: 1. Repeat and reverse. Start with your original ideaRepeat and reverse It was the best of timesIt was the worst of times It was the age of wisdomIt was the age of foolishness It was the epoch of beliefIt was the epoch of incredulity It was the season of LightIt was the season of Darkness It was … [Read more...] about Balancing act
Keep tweets short on this nano-news channel How many characters work best on Twitter? Syllables per word? What's the best grade-level average and sentence structure to use for this nano-news channel? Download this poster to target best practices on Twitter. Reach readers online: Get clicked, read and shared When reading on the screen, your audience members … [Read more...] about How tiny on Twitter?
Learn to make your messages more creative at the IABC World conference in Toronto Your organization’s mission, vision and values. Your business goals and objectives. Your CEO’s messages and strategy stories. These are some of the most important pieces we write. But they can also be some of the most boring. How do we engage employees and get them excited about these … [Read more...] about Bring your strategy stories to life
Get tips and network in new channels Would you like to explore new ways to get tips, enter writing contests, network with other members and reach Ann? If so, join us on Wylie Communications Inc.'s new social media channels: LinkedIn: http://www.linkedin.com/company/wylie-communications-inc- Google+: https://www.google.com/+WyliecommInc Facebook: … [Read more...] about Meet me at Google+