How to make content marketing messages go viral Have you seen the piece about the orphan baby kangaroo and wombat who become BFFs? They also have a baby wallaby friend. Because of course they do. Awwwww. It’s obvious why these bundles of joey are making the rounds on Facebook. But how can you use the same approaches to make your content marketing messages travel the … [Read more...] about The Awwwww Factor
Archives for April 2014
Don’t lead with a history lesson It can be tempting to start your story at the beginning. After all, didn’t Lewis Carroll advise us to do so in Alice In Wonderland? “Begin at the beginning, the King said, very gravely, and go on till you come to the end: then stop.” The problem with this approach is that it buries the lead — also known as leading with the background. After … [Read more...] about Blast the past
Don’t repeat subject lines for every issue Generic subject lines — “Newsletter name” — are more likely to be deleted than opened. So says usability guru Jakob Nielsen. So says MailChimp. So why do some of the most popular, most respected e-zines out there — I’m talkin’ to you, Instapaper and HubSpot — use generic subject lines? For example, here are the subject lines … [Read more...] about Subject to revision
Steal Warren Buffett 3-step process for defining acronyms How can you make sure your readers don’t spend the time between meetings trying to figure out what the acronyms mean? Here’s a tip to steal from the Oracle of Omaha: Spell out, explain and illustrate acronyms. 1. Spell out acronyms. In one of his famous letters to shareholders, Buffett spells out an … [Read more...] about How is IBNR like a rented suit?
Readers make up words with this cool naming tool Have you tried Wordoid? This cool tool is designed to help you find a catchy name for your business by auto-creating new words. But you can create words to use in your copy, as well. I did so for our February issue, and invited you to play along. Just plug in a word or word fragment, click a button, and get your Wordoids. … [Read more...] about More Wordoids