The body needs structure, too My favorite scene in the movie “High Fidelity” is when Rob Gordon (John Cusack) becomes so depressed over his failed love life that he seeks solace in reorganizing his albums. His nerdy pal Dick (Todd Louiso) is curious about the project. “Are you going to file them alphabetically?” Dick asks. Nope, Rob answers. “Chronologically?” … [Read more...] about Avoid the ‘muddle in the middle’
Archives for October 2013
AP asks Ann to evaluate online training program Forget everything you think or know about Obamacare. Does it represent the country's worst slide into socialism since our founding fathers tweedled their fifes and thumped their drums in 1776? Or does it offer a much-needed basket of rainbows and kittens to all Americans? Those questions are the least of our … [Read more...] about Is Obamacare readable?
Osborn Barr reimagines a press release When Rachel McGrew, manager at Osborn Barr PR, wrote a release about a client product, her first instinct was to take the traditional route. Before: a traditional PR 101 release McGrew's first draft used conventional approaches that rarely stand out from the crowd, let alone generate a great deal of interest and coverage. PR 101 … [Read more...] about Shake it up
PetSmartCharities.org reaches readers online More than 400,000 dogs and cats find homes each year through PetSmart Charities' in-store adoption programs and events. In fact, the organization grants more money to directly help pets in need than any other animal welfare group in North America. But how to get the word out? Online communications manager Heather Vana and the … [Read more...] about One Smart site
Readers share colloquial headlines After reporting on award-winning colloquial headlines in a recent issue, I asked you to share your best quote, colloquialism or sound bite headline and deck. Twist a phrase. Most of you shared clever, creative headlines that I'd call twist of phrase headlines, not sound bite headlines. (This is obviously my report card for clarity in the … [Read more...] about Quote, unquote