See story elements at work in this healthcare narrative How do you organize a dramatic narrative? Model this piece written for Saint Luke's Health by Wylie Communications' head writer and senior writing coach, Loring Leifer. It has all of the elements you need to craft a compelling case study. Headline Start with a feature head. A good narrative deserves a creative … [Read more...] about Anatomy of an anecdote
Archives for September 2013
Punch out your punch line
All's well that ends The punch line of a story is like the punch line of a joke — the place where you surprise your audience and make your point. Hallmark's late, great Gordon MacKenzie used this technique in his parable about the baby and the artist’s canvas in Orbiting the Giant Hairball, his delightful tome on corporate creativity. He writes: "Before you were born, … [Read more...] about Punch out your punch line
Break out the Metaphor Generator
Black Hills Power transforms press release with analogy Hillary Dobbs, a PR pro at Black Hills Power in Rapid City, S.D., recently received this release to distribute to media contacts: Black Hills Power Hosted New Reliability Center in Rapid City June 20, 2013 – Rapid City, S.D.: Black Hills Power hosted the new reliability center located on Deadwood Avenue in Rapid … [Read more...] about Break out the Metaphor Generator
Google Poetics captures a refrain
Anaphora turns search phrases into verse I'm a huge fan of found poetry. Create poetry from the speeches of Donald Rumsfeld, the baseball play calls of Phil Rizzuto or the etiquette advice of Emily Post, and I'm a happy camper. Now the brilliant folks at Google Poetics are creating found poetry of Google search terms. When you search on Google, its algorithms provide … [Read more...] about Google Poetics captures a refrain
DIY comic strip
What tools can you use to communicate visually? Beth Stultz, marketing manager for Pet Sitters International, won our July communication contest with this comic strip she created on StripGenerator.com. Find more tools for creating your own comics. How can you use a simple comic to communicate your message? … [Read more...] about DIY comic strip