WCB-Alberta writer transforms article through story structure I love it when my clients send me before-and-after pieces after I present a writing workshop. For one thing, it's gratifying to see that people's writing actually improves after I visit! For another, these pieces make great case studies in good writing. Workers Compensation Board-Alberta writer Caren … [Read more...] about Features first
Archives for March 2013
‘Keeping to the shadows’
Caravaggio in extended metaphor In Caravaggio: A Life Sacred and Profane, Andrew Graham-Dixon compares the artist to the light lights and dark darks of his paintings. Notice how he extends the metaphor: "He was one of the most electrifyingly original artists ever to have lived …" "He lived much of his life as a fugitive, and that is how he is preserved in history — a … [Read more...] about ‘Keeping to the shadows’
Bring on the bad news
Overly optimistic communication makes employees nervous Some 84% of executives say their communication is intentionally "optimistic." That's a mistake. Withholding bad news makes employees feel uncertain. That uncertainty can be worse than the bad news itself. Indeed, research by David M. Schweiger and Yaakov Weber shows that communicating bad news as well as good … [Read more...] about Bring on the bad news
120 characters is the new black
How short on Twitter? Give Twitter followers some space. Space to include a comment when they retweet your message, that is. Yes, you have 140 characters to work with on Twitter. And that's not much. But leave 20 characters for your followers' notes, and you'll encourage retweeting. That's right: 120 characters is the new 140. Reach readers online. Want to get the word … [Read more...] about 120 characters is the new black
Communicate With Comics
Graphic storytelling sells products, services & ideas Comics grab attention, clarify your ideas, make messages memorable and move readers to act. Ready to try graphic storytelling for your communications? Here are three resources that can help: Now They SEE It. In this PRSA webinar, you'll learn how to sell comics your management; how organizations have used … [Read more...] about Communicate With Comics