Communicators slug it out for scrolling The latest brawl in Web design pits the Scrollers against the Clickers. Clickers argue for: More, shorter Web pages Clicking to and between those pages vs. scrolling down longer ones Putting the most important messages above the fold. (The fold: the bottom of the first screen of the Web page, wherever that may be depending … [Read more...] about Clicking takes a counterpunch
Archives for November 2012
Avoid label subheads Scanners should be able to learn your key ideas by reading your subheads. So avoid label subheads. Label subheads are those that classify the topic but don’t say anything about it. So don't just label a section of your copy with the topic — "Mortgage services," for instance. Tell the reader something: What about mortgage services? Don't write … [Read more...] about Say something!
Entertaining content is the No. 1 thing people share Want to write tweets that get retweeted? Make them interesting or funny or both. Those are two of the top three reasons people share content, according to Chadwick Martin Bailey: Because I find it interesting/entertaining: 72% To get a laugh: 58% Because I think it will be helpful to recipients: 58% Tweet … [Read more...] about Why be interesting on Twitter?
Practice creative analogies like Hemingway In A Writer’s Coach, Jack Hart shares this story: "In A Moveable Feast Hemingway recalls the days when he and Fitzgerald careered through the Spanish countryside in an open car, playing the metaphor game. One would point to an object as it came into view. The other would generate a figure of speech involving it. If he succeeded … [Read more...] about Play the metaphor game
Lock in this year’s fees for next year’s programs Because of increasing demand for my programs, I’ll be adjusting the fees for my writing workshops on Nov. 15. Now, for two weeks only, you can lock in 2012 fees for 2013 programs. To get this year’s fees for next year’s programs, you must complete booking (that is, get a signed contract and deposit to me) by Dec. 31. To book … [Read more...] about Book Ann now and save