Executives are in a tizzy over their announcements Have you noticed how excited corporate spokespeople are these days? And if not excited, how pleased, proud and delighted they are? Some are even thrilled. Or at least that's what they say in their executive quotes. In one 30-day period this spring, Business Wire was thrilled to post: 1,284 releases using … [Read more...] about ‘I’m so excited’
Archives for July 2012
'Signal words' help readers follow along "Signal words" — aka transitions — are the narrative glue that helps readers see what's coming next, understand your whole message and see how the parts fit together (Herber, 1978). "If we encounter thus, therefore, consequently and the like, we know that the next statement should follow logically from whatever has already been … [Read more...] about Sure signs
You're not goofing off, you're just developing wordplay skills If Dave Thompson weren't so easy to love, he'd be impossible to take. Both brilliant communicator and mathematical mastermind (I know! I had no idea these folks existed either!), Thompson directs PR efforts for the Oregon Department of Transportation by day and produces a puzzle blog by night. In his spare … [Read more...] about Puzzled?
Enough already with the 'At XX, we …' construction At Wylie Communications, we believe that writers should write and that approvers should check the facts and leave the headlines alone. At Wylie Communications, we understand that it makes you sick when nonwriters garble your beautifully constructed headlines. At Wylie Communications, we know that you sit up at night, … [Read more...] about One more phrase to avoid
Save on training fees with Ann’s virtual workshops When you bring one of Ann’s workshops to your team via teleseminar, you can: Save money. Save on travel costs — not just for Ann, but also for far–flung members of your team. Involve more people. Anyone with a phone can participate, even team members located in other offices, cities, states or countries. HSBC, … [Read more...] about Bring Ann to your team via teleseminar