Alphabetical structure isn’t as easy as ABC I find myself once again on Weight Watchers. (Sigh. Why can’t I make that brie-on-brioche diet work for me?) Which means that I often find myself amused by the structure the company uses to organize information. First, some food for thought Weight Watchers, for those of you who aren’t members-for-eternity like I am, is essentially … [Read more...] about Alphabet soup
Archives for January 2011
Publish your posts in the morning When’s the best time to post to your blog? Before 10 a.m. Eastern time, says viral marketing scientist Dan Zarrella. Zarrella surveyed more than 1,400 blog readers and studied more than 170,000 blog posts and learned that people are more likely to view, link and comment on posts in the morning. Visiting blogs becomes decreasingly … [Read more...] about Blog early and often
Tell your story with a photo and info nibbles I love Eating Well’s departments “Bites” and “Last Bite” so much that I stole them. Modeled them, that is, for a recurring feature in Health, one of Wylie Communications’ client magazines. “Bites” uses this formula: Standing head Headline Strong image 400 words or so of marginalia — facts and stats, mini stories, … [Read more...] about Just a bite
Tighten your mission statement A friend was tapped to help craft his company’s mission statement. After months at the table — arguing over arcane jargon; taking out commas, then putting them back in; and debating whether “that” or “which” was the right word to use in the sixth sentence — the job was finally done. Weeks later, after the credo was printed in six-point … [Read more...] about Mission impossible?
Pump up your writing with one-on-one coaching Ever wish you had a writing coach — sort of a personal editorial trainer? In customized one-on-one consultations, I'll help you jump-start your writing skills, recharge your batteries and get your creative juices flowing. We'll work on your own copy — not made-up assignments with little relationship to your work. You’ll learn … [Read more...] about Make Ann your personal trainer