July 26, 2017

6 tips for writing lists

People look at 70% of lists they encounter online

Think of your bulleted lists as the celebrities of your blog posts, webpages and other pieces.

6 tips for writing lists

Short list Lists draw readers, increase understanding and get shared — but only if you present them well. Image by Hope House Press

Lists “are to the web reader’s eye what Brad Pitt is to the paparazzi,” say Kara Pernice, Kathryn Whitenton and Jakob Nielsen, the authors of How People Read on the Web. “You just can’t get enough.”

Indeed, according to Pernice et al., web visitors look at 70% of the bulleted lists they encounter.

Why lists?

Here’s a short list of reasons to write lists. Lists: …

6 ways to make your lists stand out

Related stories

“People cannot resist a bulleted list; they are to the web reader’s eye what Brad Pitt is to the paparazzi. You just can’t get enough.”
— Kara Pernice, Kathryn Whitenton and Jakob Nielsen, in How People Read on the Web

From listicles to case studies

Create Content Marketing Pieces That Almost Write Themselves

How would you like to fill in the blanks to your next survey story? Use a simple recipe for your next case study? Get a template that make writing tipsheets a breeze?

From listicles to case studies

Avoid the blank page Get fill-in-the-blanks templates for writing survey stories, tipsheets, case studies and more. Image by Kelly Sikkema

Learn to craft content marketing pieces that almost write themselves at Get Clicked, Read, Liked and Shared — our two-day social media-writing master class on July 27-28 in Portland.

You’ll walk away with fill-in-the-blanks recipes and templates for your most popular content marketing pieces. And you’ll learn how to:

  • Master the temple structure, which has been proven in the lab to draw 300% more readers — and 520% more readership.
  • Write leads that drag readers into your piece with our 3-step test.
  • Fill in the blanks to the best survey story you’ve ever written, using our easy template.
  • Get a simple template for crafting a tipsheet that almost writes itself.
  • Write a great case study: It’s easy with our annotated example.

Don’t miss this opportunity to learn the latest best practices in social media-writing from Ann. This is the last social media-writing workshop we have scheduled for 2017.

Last chance to register, book your ticket by July 26.

“LOVED the recipes for different kinds of articles and focusing on the reader.”
– Megan Bultman, lead philanthropy consultant, Allstate

Polish your skills at these Master Classes

Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for Get Clicked, Read, Shared & Liked - Ann Wylie’s online-writing workshop in Portland on July 27-28, 2017

Portland | July 27-28

Register for Cut Through the Clutter - Ann Wylie’s concise-writing workshop in San Francisco on Aug, 17-18, 2017

San Francisco | Aug. 17-18

Register for Master the Art of the Storyteller in New York: Ann Wylie’s creative-writing workshop in New York on Sept. 25-26, 2017

New York | Sept. 25-26

Register for Catch Your Readers in Kansas City: Ann Wylie’s persuasive-writing workshop in Kansas City on Nov. 16-17, 2017

Kansas City | Nov. 16-17

Register for Write For The Web and Mobile: Ann Wylie’s online-writing workshop in Miami on Dec. 11-12, 2017

Miami | Dec. 11-12

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Geneva: July 6
  • Johnson, RI: Aug. 7-11
  • Kansas City: Nov. 16-17
  • Memphis: Nov. 2
  • Miami: Dec. 11-12
  • Minneapolis: Oct. 3-4
  • New York: Sept. 25-26
  • Plano, TX: Oct. 19-20
  • Portland: July 27-28
  • Roseville, CA: Oct. 24
  • San Francisco: Aug. 17-18

Keep up with my calendar.

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