Turn Strunk & White upside down
Three new ways to approach classic writing wisdom
After 50 years on writers’ bookshelves, Elements of Style — aka “Strunk and White” — still offers perhaps the best collection of techniques for compressing copy:
- Use the active voice.
- Put statements in positive form.
- Avoid a succession of loose sentences.
- Express coordinate ideas in similar form.
- Keep related words together.
- In summaries, keep to one tense.
See Strunk & White from a new perspective Instead of omitting needless words, try highlighting needed words.
And, most famously:
So how can you omit needless words?
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“I try to leave out the parts people skip.”
— Elmore Leonard, author of Get Shorty and 39 other novels
Boost readability by up to 300% when you practice your new skills on your own work
In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there’s not enough time to pause and consider how you’re doing. But in our practice sessions, you’ll get a great opportunity for reflection and improvement.
Fat camp Feel the burn at our tight writing workshop as you melt away excess verbiage, lose the gobbledygook and jargon, and tone your copy. Image by Keit Trysh
Bring your laptop and a story to work on. We’ll give you a chance to write and rewrite, get and give feedback, and leave with a totally rewritten piece.
At Cut Through the Clutter — our two-day tight-writing master class on April 6-7 in Washington, D.C., and on Aug. 17-18 in San Francisco — you’ll learn:
Specifically, you’ll learn how to:
- Master the techniques you learn in the workshop by applying them immediately. (That’s how we put the “Master” in the Master Class!)
- Get feedback with specific ideas you can use to improve your work immediately.
- Gain valuable insights on your work from your peers and from Ann.
- Learn to analyze and improve others’ writing — the best skill you can develop for editing others or improving your own work
Get your entire team on the same page and save with our group discounts. Register now.
“I loved the format of the class. Learn a strategy and then apply it. So helpful.”
— Maren Johnsrud, communications associate, Mayo Clinic
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more
Rather bring Ann in to train your whole team?
Save when you book a workshop while I’m in your neighborhood
Ask about piggybacking on my upcoming engagements in:
- Boston: June 19-20
- Chicago: May 18-19
- Dallas: Oct. 16-17
- Kansas City: Nov. 16-17
- Las Vegas: March 22-23
- Miami: Dec. 11-12
- New York: Sept. 25-26
- Northbrook, Illinois: June 14
- Plano, Texas: March 20
- Portland: July 27-28
- San Francisco: Aug. 17-18
- Washington, D.C.: April 6-7
Keep up with my calendar.