June 25, 2017

Tell your process story

‘How we make it’ can be a compelling narrative

The other day, my husband came home with a bottle of Kelt — not his usual cognac. When I asked why he’d switched brands, he pulled out the box and started reading:

Tell your process story

How we do things around here. Your organization’s compelling production process can make a dramatic narrative. Image by john gale

“Centuries ago, it was discovered that cognac, which was sent from France to the colonies, improved dramatically during the long sea voyage. The rolling of the sea, the temperature variations, frequent air pressure changes and the sea air itself rounds the spirit off in a beautiful way.

“In the 20th century came the age of brands. This meant the spirits were shipped in bottles rather than in oak barrels. The magical effect of the sea was lost as a spirit does not mature once it is bottled.

“Kelt has revived the tradition … We send our already aged spirits, still in oak barrels, on a three-month sea voyage around the globe. This, the Kelt Tour du Monde, creates a unique spirit and restores an aspect of quality lost for almost a century.”

My husband takes his cognac seriously. Why did he change his brand?

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“Facts tell, stories sell.”
— Anonymous

Master the Art of the Storyteller

Whoever tells the best story wins

Storytelling is “the most powerful form of human communication,” according to Peg Neuhauser, author of Corporate Legends and Lore.

Indeed, stories can help you grab attention, boost credibility, make your messages more memorable — even communicate better.

We all love stories

We all love stories Get your readers listening, understanding, remembering and acting with a compelling story. Image by rossyyume

Stories are so effective that Og Mandino, the late author of the bestselling The Greatest Salesman in the World, says, “If you have a point, find a story.”

At Master the Art of the Storyteller — our two-day creative-writing master class on Feb. 23-24 in Los Angeles — you’ll learn to find, develop and write stories that engage readers’ hearts and minds.

Specifically, you’ll learn how to:

  • Find the aha! moment that’s the gateway to every anecdote.
  • Elicit juicy stories with the key question to ask during an interview.
  • Organize your material into a powerful story in just three steps with our simple storytelling template.
  • Start an anecdote with a bang — instead of a whimper.
  • Find anecdotes in the making with “WBHA.”

This is the only writing workshop we have planned in Los Angeles in 2017. Don’t miss out on your chance to Master the Art of the Storyteller in LA! Register now.

“Excellent! I got my money’s worth before the chunky tomato soup even cooled at lunch on the first day.”
— Deborah Bass, public affairs manager

Polish your skills at these Master Classes

Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for Master the Art of the Storyteller in Los Angeles: Ann Wylie's creative-writing workshop in Los Angeles on Feb. 23-24, 2017
Register for Catch Your Reader: Ann Wylie's persuasive writing workshop in Las Vegas on March 22-23, 2017
Register for Cut Through the Clutter - Ann Wylie's Tight Writing workshop in Washington, D.C. on April 6-7, 2017
Register for Not Your Father's News Release - Ann Wylie's PR-writing workshop in Chicago on May 18-19, 2017
Register for Catch Your Reader: Ann Wylie's persuasive writing workshop in Boston on June 19-20, 2017
Register for Get Clicked, Read, Shared & Liked - Ann Wylie's online-writing workshop in Portland on July 27-28, 2017
Register for Cut Through the Clutter - Ann Wylie's tight-writing workshop in San Francisco on Aug, 17-18, 2017
Register for Master the Art of the Storyteller in New York: Ann Wylie's creative-writing workshop in New York on Sept. 25-26, 2017
Register for Catch Your Readers in Dallas: Ann Wylie's persuasive writing workshop in Dallas on Oct. 16-17
Register for Not Your Father's News Release - Ann Wylie's PR-writing workshop in Kansas City on Nov. 16-17, 2017
Register for Get Clicked, Read, Shared & Liked - Ann Wylie's online-writing workshop in Miami on Dec. 11-12, 2017

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Boston: June 19-20
  • Chicago: May 18-19
  • Dallas: Oct. 16-17
  • Des Moines: Feb. 8
  • Fresno, CA: Jan. 24
  • Kansas City: Nov. 16-17
  • Las Vegas: March 22-23
  • Los Angeles: Feb. 23-24
  • Miami: Dec. 11-12, 2017
  • New York: Sept. 25-26
  • Portland: July 27-28
  • San Francisco: Aug. 17-18
  • Washington, D.C.: April 6-7
  • White Plains, New York: Dec. 13

Keep up with my calendar.