April 28, 2017

Turn programs into people

Bring stories to life with human interest

Quick! Which would you rather read?

Turn programs into people

Make it people, people! Let people stand for the success of your organization’s HR programs. Image by peteandcharlotte

Do your associates consistently provide extraordinary service, deliver superior results and develop lasting relationships with our customers, communities and colleagues? The Living the Brand program is back for 2015 and now is the time to recognize them!

Or:

When Cemetery Superintendent Alfredo Colon witnessed an elderly woman furiously pulling dollar weeds as she hunched over her late husband’s grave in the 100-degree heat, he quickly hopped off of his Kubota cart to offer a hand.

Stories about organizational programs, policies and procedures can kill reader interest. But bring those stories to life through people, and you can resurrect attention, too.

That’s what graduates of our most recent Master the Art of the Storyteller Master Class did with these before-and-after leads about HR programs…

Read full article >

Related stories

“People fall in love with people, not statistics. … Stories with people in them tend to attract more than those without.”
— Peter Jacobi, professor emeritus and Adjunct Riley Lecturer at the Indiana University School of Journalism

Master the Art of the Storyteller

My husband likes to quote Anonymous, who said: “If a man speaks in the forest, and no woman is there to hear him, is he still wrong?”

Tell me a story

Tell me a story Stories are “the most powerful form of human communication.” Why not use one in your next piece? Image by Archangel12

The communicator’s corollary: If you cover your terribly serious and important stories, and nobody pays attention, does your message still make a sound?

But at Master the Art of the Storyteller — our two-day creative writing workshop on Feb. 23-24 in Los Angeles — you’ll learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral.

You’ll walk away with proven-in-the-lab best practices — not just what to do, but how — for painting pictures in your readers’ minds so they understand your points faster, enjoy your information more and remember it longer.

Specifically, you’ll learn how to:

  • Think Outside the Pyramid. Master a structure that’s been proven in the lab to draw more readers
  • Color Them Fascinated. Rivet readers with juicy details
  • Paint Pictures In Your Readers’ Minds. Make their brains light up
  • Get to Aha! Master a creative process that works with — not against — your brain
  • Play With Your Words. Surprise and delight readers with wordplay
  • Make Magic With Metaphor. Charm readers with compelling comparisons
  • Master the Art of the Storyteller. Remember: Whoever tells the best story wins
  • Take Your Message From ‘Meh’ to Masterpiece. Master the techniques you learn in class with our hands-on practice sessions

This is the only creative writing workshop we have planned for the West Coast in 2017. Don’t miss out on your chance to Master the Art of the Storyteller in LA! Register now.

“I am a better writer today than I was two days ago.”
— Chelsea Didde Rice, communications specialist, Ascend Learning

Polish your skills at our upcoming Master Classes

Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for Catch Your Reader: Ann Wylie's persuasive writing workshop in Houston on Nov. 2-3
Register for Master the Art of the Storyteller in Los Angeles: Ann Wylie's creative-writing workshop in Los Angeles on Feb. 23-24, 2017
Register for Catch Your Reader: Ann Wylie's persuasive writing workshop in Las Vegas on March 22-23, 2017
Register for Cut Through the Clutter - Ann Wylie's Tight Writing workshop in Washington, D.C. on April 6-7, 2017
Register for Not Your Father's News Release - Ann Wylie's PR-writing workshop in Chicago on May 18-19, 2017
Register for Get Clicked, Read, Shared & Liked - Ann Wylie's online-writing workshop in Portland on July 27-28, 2017
Register for Cut Through the Clutter - Ann Wylie's tight-writing workshop in San Francisco on Aug, 17-18, 2017
Register for Master the Art of the Storyteller in New York: Ann Wylie's creative-writing workshop in New York on Sept. 25-26, 2017
Register for Catch Your Readers in Dallas: Ann Wylie's persuasive writing workshop in Dallas on Oct. 16-17
Register for Not Your Father's News Release - Ann Wylie's PR-writing workshop in Kansas City on Nov. 16-17, 2017
Register for Get Clicked, Read, Shared & Liked - Ann Wylie's online-writing workshop in Miami on Dec. 11-12, 2017

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Chicago: May 18-19, 2017
  • Dallas: Oct. 16-17, 2017
  • Des Moines: Feb. 8, 2017
  • Fresno, CA: Jan. 24, 2017
  • Geneva: Dec. 1
  • Houston: Nov. 2-3
  • Jackson, Mississippi: Nov. 9
  • Kansas City: Nov. 16-17, 2017
  • Las Vegas: March 22-23, 2017
  • Los Angeles: Feb. 23-24, 2017
  • Miami: Dec. 11-12, 2017
  • New Orleans: Nov. 7
  • New York: Sept. 25-16, 2017
  • Portland: July 27-28, 2017
  • San Francisco: Aug. 17-18, 2017
  • Washington, D.C.: April 6-7, 2017
  • White Plains, New York: Dec. 13

Keep up with my calendar.