April 28, 2017

No budget? No problem!

How to measure with little time and money

By Angela Sinickas, ABC, Diva of Diagnostics

Low on time? Low on money?

No budget? No problem!

Fist full of nothing? With planning, you can still get some valuable measurements. Image by Tax Credits

No worries. You can still develop meaningful measurements. Just plan for behavior change upfront, using this three-step process.

1. Ask the right questions early.

There are so many ways we can build in outcome measures into our work without spending a lot of time or money. It just requires that we ask ourselves and our management contacts some simple questions before we develop our communication plans to deliver the communication tactic or awareness campaign they originally ask us to create:

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“One gauge of success is not whether you have a tough problem to handle … but whether it’s the same problem you had last year.”
— Anonymous

‘What have you done for me lately?’

Learn to prove your value to management like Angela Sinickas

Angela Sinickas used to have a manager who asked her every month, “So, what have you done for us lately?”

“It puzzled me at first, because my work was so visible that I assumed it spoke for itself,” she says today. “But I soon realized the importance of answering that question to address my boss’ real concern: How was my work contributing to business results?”

Budget cuts?

Budget cuts? Let Angela Sinickas show you how to measure on a dime. Image by Tax Credits

So, what have you done for your organization lately?

Do you describe your contribution in terms of measurable outcomes that have delivered a return on investment? Or do you focus on inputs — the blog post you wrote or the Twitter feed you fed?

At Become an ROI Rock Star With the Diva of Diagnostics — a two-day Master Class with Angela Sinickas on Oct. 12-13 in Washington, D.C. —, you’ll learn how to quantify the value you deliver to your organization.

Specifically, you’ll learn how to:

  • Measure messages, channels and outcomes: Yes, you communicated, but did anything happen because you communicated?
  • Talk the language of business: Stop counting clips and start measuring the financial value of the changes you influence
  • Develop a measurement plan: Track success before, during and after your campaign
  • Write measurable objectives: Then test them against Angela’s five-point checklist for success
  • Move people to act: It’s the only real measure of communication success

We expect tickets to this event to sell out fast. If you’d like to be one of 50 lucky communicators to learn to measure your communications like Angela Sinickas does, please register now.

“Finally, a practical approach to measuring the ROI of communications — and one that I can actually use and implement here.”
— Katrin Atienza, assistant vice president of marketing, ShelterPoint Life

Polish your skills at our upcoming Master Classes

Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for Online writing workshop in New York on Sept. 28-29
Register for communication measurement workshop in Washington, D.C. on Oct. 12-13
Register for writing workshop in Houston on Nov. 2-3
Register for Creative writing workshop in Los Angeles on Feb. 23-24, 2017
Register for persuasive writing workshop in Las Vegas on March 22-23, 2017
Register for Tight writing workshop in Washington, D.C. on April 6-7, 2017
Register for PR writing workshop in San Francisco on July 26-27, 2017

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Geneva: Sept. 13 & Nov. 29
  • Houston: Nov. 2-3
  • Indianapolis: Oct. 24
  • Jackson, Mississippi: Nov. 9
  • Las Vegas: March 22-23, 2017
  • Los Angeles: Aug. 9-10 & Feb. 23-24, 2017
  • New Orleans: Nov. 7
  • New York: Sept. 28-29
  • Norfolk, VA: Oct. 10
  • San Francisco: Oct. 16 & July 26-27, 2017
  • Washington, D.C.: Oct. 12-13 & April 6-7, 2017
  • White Plains, New York: Dec. 13

Keep up with my calendar.