April 28, 2017

One more thing that’ll kill you

Screen reading causes nausea, eyestrain, more

Yes, reading that blog post does make your butt look bigger. But mushy thighs are just one of the symptoms of screen reading.

One more thing that'll kill you

Stop making readers sick Screen reading is a pain in the neck. Image by Ana C.

In fact, the side effects of reading on the screen are starting to sound a lot like the insert in my asthma medication. Every time you write a blog post, webpage, news release or social media status update, you are subjecting your readers to:

1. Insomnia. People who read on their iPads before bedtime take longer to fall asleep, enjoy less REM sleep and suffer body clock confusion, according to a 2015 study by Harvard Medical School and Brigham and Women’s Hospital.

One of my goals in life is to never write anything that makes my readers feel as if they’ve just stumbled off of a flight from Boston to Bhutan.

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“It changes your body, using the computer so much. Your jaw drops into your shoulder. It shortens your calf muscles and elongates your thighs. So I’m evolving into a monkey.”
— Olivia Munn, author of Suck It, Wonder Woman! The Misadventures of a Hollywood Geek

Stop making your readers sick

Overcome the obstacles of reading on the screen

When reading on the screen, your audience members suffer physical ailments ranging from double vision to nausea to difficulty thinking. No wonder people avoid reading online!

Stop making your readers sick

Can’t take it any more The side effects of reading on the screen are starting to sound a lot like the insert in my asthma medication. Image by Abe Novy

But at Get Clicked, Read, Liked and Shared — a two-day online-writing Master Class on Sept. 28-29 in New York — you’ll learn a six-step process for writing web copy that overcomes the obstacles of online reading.

Specifically, you’ll learn how to:

  • Take aim at proven-in-the-lab targets: What’s the right length … for your webpages and blog posts? Your online paragraphs? Your words on Twitter?
  • Boost usability by 124% with three simple copywriting steps
  • Choose the right reading grade level for Twitter and Facebook messages
  • Increase reading by hitting one key on your keyboard more often
  • Avoid irritating your visitor by chopping instead of chunking

This is the only online-writing Master Class we’ve scheduled for this year. Don’t miss out!

“Simply life changing.”
— Jose Romero, product manager, Online Experience, Freescale Semiconductor

Polish your skills at our upcoming Master Classes

Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for PR writing workshop in Portland on July 27-28
Register for Online writing workshop in New York on Sept. 28-29

Register for communication measurement workshop in Washington, D.C. on Oct. 12-13
Register for writing workshop in Houston on Nov. 2-3

Register for Creative writing workshop in Los Angeles on Feb. 23-24, 2017
Register for Tight writing workshop in Washington, D.C. on April 6-7, 2017
Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Geneva: Sept. 13 & Nov. 29
  • Helsinki: Sept. 2
  • Houston: Nov. 2-3
  • Indianapolis: Oct. 24
  • Los Angeles: Aug. 9-10 & Feb. 23-24, 2017
  • New York: Sept. 28-29
  • Portland: July 27-28
  • San Francisco: Oct. 16
  • Washington, D.C.: Aug. 2-3, Oct. 12-13 & April 6-7, 2017

Keep up with my calendar.