One more thing that’ll kill you
Screen reading causes nausea, eyestrain, more
Yes, reading that blog post does make your butt look bigger. But mushy thighs are just one of the symptoms of screen reading.
In fact, the side effects of reading on the screen are starting to sound a lot like the insert in my asthma medication. Every time you write a blog post, webpage, news release or social media status update, you are subjecting your readers to:
1. Insomnia. People who read on their iPads before bedtime take longer to fall asleep, enjoy less REM sleep and suffer body clock confusion, according to a 2015 study by Harvard Medical School and Brigham and Women’s Hospital.
One of my goals in life is to never write anything that makes my readers feel as if they’ve just stumbled off of a flight from Boston to Bhutan.
- Up all night: Bedtime screen reading causes e-somnia
- Site for sore eyes: Online reading causes dry eyes, blurred vision
- Does not compute: 16% of adults are technologically illiterate
Overcome the obstacles of reading on the screen
When reading on the screen, your audience members suffer physical ailments ranging from double vision to nausea to difficulty thinking. No wonder people avoid reading online!
But at Get Clicked, Read, Liked and Shared — a two-day online-writing Master Class on Sept. 28-29 in New York — you’ll learn a six-step process for writing web copy that overcomes the obstacles of online reading.
Specifically, you’ll learn how to:
- Take aim at proven-in-the-lab targets: What’s the right length … for your webpages and blog posts? Your online paragraphs? Your words on Twitter?
- Boost usability by 124% with three simple copywriting steps
- Choose the right reading grade level for Twitter and Facebook messages
- Increase reading by hitting one key on your keyboard more often
- Avoid irritating your visitor by chopping instead of chunking
This is the only online-writing Master Class we’ve scheduled for this year. Don’t miss out!
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more