88% of adults worldwide are incompetent at math
Nope, this isn’t a joke about writers’ math skills: Just 12% of adults around the world are numerically literate, according to an enormous global literacy study.
Which means that 88% of your audience members may find your bar charts, financial objectives and other communications involving numbers discombobulating.
Welcome to the world of numeracy, or numerical literacy, today, according to the to the 2013 Program for the International Assessment of Adult Competencies, or PIAAC.
PIAAC is an enormous, every-10-year study of adult literacy, developed and organized by the Organization for Economic Cooperation and Development. The study seeks to determine how well adults are prepared to function in today’s society.
Here’s how they stack up …
Help readers understand and care about your stats
Even those of us who are competent at math still feel our eyes roll back in our heads when we see paragraphs packed with numbers.
But at Cut Through the Clutter — a two-day tight-writing Master Class on May 11-12 in Chicago — you’ll learn to make numbers compelling as well as comprehensible.
You’ll learn how to avoid statistics soup and data dumps, help readers “see” your data — even make readers care about your statistics with a simple reframing process. Plus, you’ll learn how to make every piece you write easier to read and understand.
This is the only Cut Through the Clutter Master Class we’ve scheduled for this year and our only Chicago workshop.
Don’t miss out. Register now.
Learn to Catch Your Readers, Get Clicked, Cut Through the Clutter and more