Move from event to impact
Focus news stories on MOI
Screenwriter Nora Ephron long remembered the first day of her high school journalism class.
Ephron’s teacher announced the first assignment: to write the lead for a story to appear in the student newspaper. He told them the facts:
Ephron and the other budding journalists condensed the who, what, when, where and why of the story into a single sentence: “Governor Pat Brown, Margaret Mead, and Robert Maynard Hutchins will address the Beverly Hills High School faculty Thursday in Sacramento …”
The teacher reviewed the leads, then paused for a moment.
“The lead for this story,” he said, “is …
Change your perspective
Pass the MOI test
Want to reach more readers? Make like Miss Piggy, and write about MOI — that is, focus on “My Own Interests,” from the reader’s perspective.
The secret to reaching readers is to position your messages in your audience’s best interests. (Most communicators position their messages in their organization’s best interests.)
At Catch Your Readers — a two-day writing Master Class on April 20-21 in Atlanta — you’ll learn how a four-step process for making your message more relevant, valuable and rewarding to your audience.
You’ll find out the formula people use to determine which messages to pay attention to. You’ll discover two rewards you can use to boost audience interest in your message. And you’ll walk away with a two-minute perspective shift that focuses your message on the value to the audience.
Our early bird tickets for this workshop are long gone. But you can still nab a seat — and save up to $100 each if you bring a friend or two.
Don’t miss out. Register now.
Polish your skills at our 2016 Master Classes
Learn to Catch Your Readers, Get Clicked, Cut Through the Clutter and more