Toyota takes on feature releases When PR pros at Toyota American Motor Sales needed to announce record-level production recently, they started with a traditional announcement release: Toyota's North American vehicle production at record levels in 2013 Toyota announced record level North American vehicle production for 2013 surpassing last year's output. TEMA built … [Read more...] about Crumple PR convention
Archives for August 2014
How to spread the word on Twitter
Increase retweets with the help of a new algorithm Quick! Which of these two @RadiNabulsi tweets do you think would move further and faster on Twitter? "Four Alabama players arrested: Calloway, E. Williams, Pettway and Hayes. Pictures and charges here: bit.ly/12ILdN2" Or: "Stormie Henderson is about to get so many Twitter followers. Cute, great name & a bad girl? … [Read more...] about How to spread the word on Twitter
Think like the audience
How do top organizations communicate? Seventy-one percent of high-performing organizations focus their messaging on audience's point of view. Just 45% of average organizations do. Or so says Stephen Welch, president of IABC UK and an independent consultant. Welch worked with Michael Ambjorn, director-at-large at NearDesk, to develop a benchmarking database that … [Read more...] about Think like the audience
Put the reader first
Fill in the blanks to a great benefits lead Want to write a release that grabs reader attention? Lead with the reader. Here's how to do it, modeling the lead from a Silver Anvil Award-winning release by the California Milk Advisory Board: "Dairy farmers throughout California — the nation’s No. 1 milk-producing state — will have an opportunity to learn the basics of … [Read more...] about Put the reader first
Get a quick fix
Run your piece past another pair of eyes “Since Ann Wylie became editorial consultant of Northern Update, our client magazine has skyrocketed from a mediocre publication to one that is emulated throughout the industry.” — Roberta J. Laughlin, vice president, Mutual Funds Marketing, Northern Trust Find out what others say about Ann Wylie’s consulting services Too … [Read more...] about Get a quick fix